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About Us

We design your story

Miinella Jewellery is a company devoted to designing luxury, customised jewellery where the story of the individual is at the heart of every design. We walk alongside our clients, design with them, and aim to create not only lasting pieces but also lasting relationships and beautiful stories. We work with a professional team of CAD designers and manufacturers to make your dream jewellery come to life!

About Jacomien Minnaar our Founder and Head Designer

From an early age, my hands were always busy with small, creative projects. My favourite gift as an 8-year old was a jewellery-making kit my mom brought me from London. I studied a BA Degree in Jewellery Design as well as a Masters Degree in Visual Arts at Stellenbosch University. Thereafter I was invested in the education of Jewellery and Gemstones for about 10 years. It was only after a year’s Creative internship in California that I came home and felt it was time to launch my dream business. I’ve always been passionate about people’s beautiful stories and testimonies, good design, gemstones, precious metals, and using it as a medium to connect with people. I knew that owning my own business would give me the platform and freedom to use it for this purpose. So that is what I did -  I started to showcase the beauty in each person or couple’s story through the creation of unique, personalised jewellery. This was the launch of Miinella and here are the first two stories:



The Miinella Jewellery Design Team

We have a dynamic and passionate team of individuals who absolutely love making your unique story come to life through our Jewellery pieces.

Whether it is a family heirloom, engagement ring, wedding ring or a sentimental piece of jewellery, we are here to assist you through the entire process! 



Jacomien is the jack of all trades and the master of all! She is the Head Designer and owner of Miinella Jewellery Design. She is the epitome of a Proverbs 31 woman and is full of zest and passion for everything her hand touches. We are thankful for all her careful touchers to create this beautiful community we all get to work in.

Each week that is started with declarations, prayer, and thankfulness is what keeps us all going through the business of quotas, deadlines, and all behind the scenes magic.


Chante is our digital marketer and copywriter but most of all, she is our storyteller. We love how she capture stories and testimonies through writing and designs. She runs all things social media and will more often than not be the Miinella employee you come into contact with when you slide into our DM's for all Miinella-related inquiries.

She handles our digital marketing, graphic designing, newsletters, copywriting, as well as photo- and video editing. She is the voice of our company, and she does it so well. She is a constant learner with a teachable spirit who always walks the extra mile for us. 


Amy was the result of an answered prayer from God. For a long time we trusted the Lord to send us someone who could help in our Miinella Offices and keep us creatives grounded.

Amy has a degree in Corporate Communication and Marketing. She is the critical thinker our team needed, who can analyse the details of the business, and still have great consumer relations, adding personal touches to make sure our clients feel valued.

Amy introduced our office to the joys of a label maker (think The Home Edit vibes... or The Office Edit in her case). From deadlines to quality-control, she has the ability to work meticulously with an extensive amount of detail.