We design your story
Miinella Jewellery is a company devoted to designing luxury, customised jewellery where the story of the individual is at the heart of every design. We walk alongside our clients, design with them, and aim to create not only lasting pieces but also lasting relationships and beautiful stories. We work with a professional team of CAD designers and manufacturers to make your dream jewellery come to life!
About Jacomien Minnaar our Founder and Head Designer
From an early age, my hands were always busy with small, creative projects. My favourite gift as an 8-year old was a jewellery-making kit my mom brought me from London. I studied a BA Degree in Jewellery Design as well as a Masters Degree in Visual Arts at Stellenbosch University. Thereafter I was invested in the education of Jewellery and Gemstones for about 10 years. It was only after a year’s Creative internship in California that I came home and felt it was time to launch my dream business. I’ve always been passionate about people’s beautiful stories and testimonies, good design, gemstones, precious metals, and using it as a medium to connect with people. I knew that owning my own business would give me the platform and freedom to use it for this purpose. So that is what I did - I started to showcase the beauty in each person or couple’s story through the creation of unique, personalised jewellery. This was the launch of Miinella and here are the first two stories: