Designing your story in gold
At Miinella Jewellery Design, we don’t just create jewellery — we design personal legacy pieces, crafted in gold and meaning. Every ring, pendant or band we make is rooted in your story — a celebration of love, heritage, faith, or a moment worth remembering. Because jewellery shouldn’t just sparkle — it should speak.
THE MIINELLA WAY
Our jewellery is more than adornment, it is a love letter
crafted in gold and platinum, a testament to the enduring
power of love it brings to our lives.
ABOUT JACOMIEN,
OUR FOUNDER
From an early age, my hands were always busy with small, creative projects. My favourite gift as an 8-year old was a jewellery-making kit my mom brought me from London. After my studies in Jewellery Design at Stellenbosch, lecturing in Gemmology, I went on an adventure of doing a Creative internship in California. When I came home it was time to launch my dream business. I remember going for a jog whilst praying, asking for insight as to how to start this business. I heard one sentence: "write beautiful testimonies, and start with your jewellery." So that is what we set out to do and continue to do so today.
ABOUT JACOMIEN,
OUR FOUNDER
From an early age, my hands were always busy with small, creative projects. My favourite gift as an 8-year old was a jewellery-making kit my mom brought me from London.After my studies in Jewellery Design at Stellenbosch, lecturing in Gemmology, I went on an adventure of doing a Creative internship at Bethel Church in California. When I came home it was time to launch my dream business. I remember going for a jog whilst praying, asking for insight as to how to start this business. I heard one sentence: "write beautiful testimonies, and start with your jewellery." So that is what we set out to do and continue to do so today
Designing your
story in gold
At Miinella Jewellery Design, we don’t just create jewellery — we design personal legacy pieces, crafted in gold and meaning. Every ring, pendant or band we make is rooted in your story — a celebration of love, heritage, faith, or a moment worth remembering. Because jewellery shouldn’t just sparkle —
it should speak.
THE
MIINELLA WAY
Our jewellery is more than adornment, it is a love letter
crafted in gold and platinum, a testament to the enduring
power of love it brings to our lives.
ABOUT JACOMIEN, OUR FOUNDER
From an early age, my hands were always busy with small, creative projects. My favourite gift as an 8-year old was a jewellery-making kit my mom brought me from London. After my studies in Jewellery Design at Stellenbosch, lecturing in Gemmology, I went on an adventure of doing a Creative internship in California. When I came home it was time to launch my dream business. I remember going for a jog whilst praying, asking for insight as to how to start this business. I heard one sentence: "write beautiful testimonies, and start with your jewellery." So that is what we set out to do and continue to do so today.
FRANCOIS MINNAAR
Business Growth
TASMIYA EBRAHIM
Client Journey & Studio Coordinator
FEZEKA SHABALALA
Story & Studio Assistant
KERRY BROUARD
Production Manager
CHANTÉ SCHRÖDER
Digital Marketer & Copywriter
