We design your story
About Jacomien Minnaar our Founder and Head Designer
The Miinella Jewellery Design Team
We have a dynamic and passionate team of individuals who absolutely love making your unique story come to life through our Jewellery pieces.
Whether it is a family heirloom, engagement ring, wedding ring or a sentimental piece of jewellery, we are here to assist you through the entire process!
FOUNDER & HEAD DESIGNER:
Jacomien is the jack of all trades and the master of all! She is the Head Designer and owner of Miinella Jewellery Design. She is the epitome of a Proverbs 31 woman and is full of zest and passion for everything her hand touches. We are thankful for all her careful touchers to create this beautiful community we all get to work in. Each week that is started with declarations, prayer, and thankfulness is what keeps us all going through the business of quotas, deadlines, and all behind the scenes magic.
DESIGNER & PRODUCTION MANAGER:
Our dear Nicole de Wet has been with us since September 2019. She was the very first official staff member to join the Miinella team alongside our CEO, Jacomien Minnaar. She is our master administrator and Jacomien's right hand. If you have received a jewellery piece from us, she definitely had a finger in the pie. She made sure it arrived safely at your doorstep! She overseas production, handles quotes, invoices, valuations, and primarily works with clients to design their dream piece of jewellery.She is always fun, cheerful, dedicated and prays fervently whenever we need it most.
DIGITAL MARKETER & COPYWRITER:
Chante is our digital marketer and copywriter but most of all, she is our storyteller. We love how she capture stories and testimonies through writing and designs. She runs all things social media and will more often than not be the Miinella employee you come into contact with when you slide into our DM's for all Miinella-related inquiries. She handles our digital marketing, graphic designing, newsletters, copywriting, as well as photo- and video editing. She is the voice of our company, and she does it so well. She is a constant learner with a teachable spirit who always walks the extra mile for us.
OPERATIONS & ADMINISTRATION
Amy was the result of an answered prayer from God. For a long time we trusted the Lord to send us someone who could help in our Miinella Offices and keep us creatives grounded.
Amy has a degree in Corporate Communication and Marketing. She is the critical thinker our team needed, who can analyse the details of the business, and still have great consumer relations, adding personal touches to make sure our clients feel valued.
From deadlines to quality-control, she has the ability to work meticulously with an extensive amount of detail. Amy introduced our office to the joys of a label maker (think The Home Edit vibes... or The Office Edit in her case).
Outside of work, she spends her time scuba diving and is a champion for sustainability and our oceans. She is also an avid dancer who values culture and theatre and will always be the best dressed at any themed party.